LESSON 3 - Fragrance

The sweet smell of success. Get juiced and learn how to create dazzling fantasies and fabulous new worlds in a bottle (including base labels).

In Lesson 3 "FRAGRANCE" you'll learn:

• World of Fragrance
• Latest Trends
• Building a Brand
• Concept to PR, Step by Step
• Naming Fragrances
• Tag Lines
• Exercises: Write a fragrance concept, develop names & tag lines
• Glossary of Terms