LESSON 1 - Color Cosmetics

Skip the nuts and bolts, let’s have dessert first. The joy of color! How to name shades, theme color promotions, name new products and give every word you write irresistible zing.

In Lesson 1 "Color Cosmetics" you'll learn:

• The World of Color
• Product Names
• Shade Names
• USP & Positioning
• Claims & Benefits
• Creating “Buzz Word” Files
• Exercises: Develop Product & Shade Names
• Glossary of Terms