THE LESSONS
LESSON 1 - Color Cosmetics
LESSON 2 - Skincare
LESSON 3 - Fragrance
LESSON 4 - Advertising
LESSON 5 - Press Release Writing
LESSON 6 - Packaging
LESSON 7 - Website Writing
LESSON 8 - In-Store Copy
LESSON 9 - Direct Mail
LESSON 10 - Getting a Job
The Complete Course
Buy Two Lessons
ABOUT THE WORKSHOP





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About the Teacher
About Cade Pemberton

Cade Pemberton is a creative consultant and copy writer with over 30 years of experience in the cosmetic industry. She has written for over 40 beauty and cosmetic brands creating copy for advertising, public relations, packaging, promotion, websites, sales and training materials for corporations, advertising agencies, design agencies, independent cosmetic companies and magazines.

Just a few of the beauty and cosmetic brands she has written copy for include Estée Lauder, Aramis, Yves Saint Laurent, L´Oréal, Lancome, Bliss Spa Catalog, Coty, Shiseido, SK-II, Clarins, Christian Dior, Lancaster, Victoria´s Secret, Bath and Body Works, Oscar de la Renta fragrances and many other fragrance, makeup and skincare companies for women and men. Her on-staff positions include five years as Copy Director at Calvin Klein Fragrances and nine years as a Senior Writer for Revlon, domestic and international divisions. Currently she is on-staff with one of America´s largest cosmetic companies.

Cade has also worked extensively for magazines including a 12-month retainer with Glamour magazine to write advertorials and other marketing and promotional materials. She has also written promotional materials for Elle magazine and the Fairchild Bridal Group. She wrote and conducted interviews for over 100 articles on manufacturers and apparel industry businesses for Fashion Manuscript, a fashion trade publication and articles on real estate and art for Hampton Jitney Magazine.

For over 10 years, with Debra Holstein Associates, she has written new product concepts, tag lines and naming or theme ideas for over 30 clients including Diet Coke, Neutrogena, Dove, Cheseborough Ponds, Alberto-Culver, AOL, Netscape, Ragu, National Geographic, Johnson & Johnson, Woodbridge Labs and others.

With SFI Creative agency, she has worked on various projects for Macy´s, Nine West Million Wishes Catalog and other accounts.

With Janis Goberman Associates, she wrote copy for 3 major multiple product launches for Fréderic Fékkai Hair Care.

She has written press kits, advertising and other materials for Nina Ricci fragrances, Sue Devitt Studio Cosmetics, Yves Saint Laurent Beauté Slatkin & Co candles, Sally Hansen Cosmetics and many others. Her website writing includes copy for Bobbi Brown, Janet Sartin and Peter Lamas Beauty. She has also written over 30 skincare, makeup design and fragrance articles for Beautywalk.com, a beauty and lifestyle website for women. She is a member of Cosmetic Executive Women and Fashion Group Inc. She lives and works in New York City. She founded The Beauty Copywriter Workshop in 2007 to teach others the skills and expertise she has gained in her own years in the beauty and cosmetic business.

Cade Pemberton List of Clients
COSMETICS

Almay
Aramis
Avon
Awake
Bath & Body Works
Bliss Spa Catalog
Biotherm
Borghese
Carolina Herrera
Clarins
Coty
Dior
Dunhill
Estée Lauder
Erno Laszlo
Frédérick Fékkai
Givenchy
Janet Sartin
Lancaster
Lancome
Liz Claiborne
L´Oréal
Matrix
Nina Ricci
Old Spice
Oscar de la Renta
Paula Dorf
Peter Lamas
Proctor & Gamble
Revlon
Sally Hansen
Sephora
Shiseido
SK-II
Tommy Hilfiger
Tova
Unilever
Victoria´s Secret
Woodbridge Labs
Yves St. Laurent
WEBSITES

Beautywalk.com
Bobbi Brown.com
Givenchy.com
Janet Sartin.com

FASHION & LIFESTYLE

Nine West Catalog
Hampton Jitney Magazine
Fashion Manuscript Magazine
Beautywalk.com "La Fashionista"

CONSUMER GOODS

New Product Concepts for:
Alberto-Culver
Armour-Dial
Campbell Soup
Diet Coke
Downy Fabric Softener
Dove
5 Brothers Italian Sauces
I Can´t Believe It´s Not Butter
Johnson & Johnson
Kimberly Clark
Lever 2000
Lipton Tea
Mobil Chemical
National Distillers
National Geographic Magazine
Netscape
Neutrogena
Ragu Italian Sauces
Woodbridge Labs
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